Simmer Group’s philosophy on marketing as well as brand design and positioning is rooted in our experience, our knowledge of the fast-casual space, and what we believe to be the future of the industry from a creative and identity standpoint.
The fast-casual sector has become oversaturated with “Farm-to-Table” brands, particularly in major markets. Sustainable sourcing, fair treatment of employees, and proper waste management have become prerequisites when they were previously differentiators. Several brands have capitalized on these buzz words without being forced to identify the unique elements of their food and brand, but often there aren’t any. While these trends have been adopted as standards, just checking those boxes isn’t setting anyone apart. Consumers have taken notice and begun to gravitate towards brands with more charisma and personality.
People are engaging, interacting, and identifying with content that personifies a brand in a humble yet assertive way, while not acting like they are the only entity on the planet. They want to know how and why you’re different and how you factor into their busy and conscious lifestyle. Consumers relate to brands that relate to them and what’s happening in the world around them. The way to resonate and rise above the noise is to find alternative ways of reaching audiences and doing so with vibrant and consistent content that is driven by purpose and an eye on both short and long term goals.
key service Offerings
PACKAGING & PRINT DESIGN
CONCEPT & IDEATION
STRATEGY / MEDIA PLANNING
WEB/APPLICATION DESIGN & DEVELOPMENT