Simmer Knowledge


Record Breaking Launch into Bay Area

SAN FRANCISCO - Simmer Group, a premier full-service creative media agency that specializes in building brands in the restaurant industry, is thrilled to announce it has launched its client Lemonade Restaurant Group (LRG) in the Bay Area. A record-breaking opening in Yerba Buena, this is the 22nd Lemonade location and the first for the San Francisco market.

"We were thrilled with the opening," said Kate Berry, Marketing and Sales Manager at LRG.  She continued, "There were lines of customers wrapped around the block and we set new company records on social media, as well as opening sales records - it is amazing."

LRG accredits much of this success to their creative and digital marketing team, SMG.  "Simmer has always been a great help with new store openings - they're in charge of everything from creating the design of interactive store wraps, to creating influencer programs, to social media promotion and more," said Berry.

Working directly with Ms. Berry and LRG's internal marketing and store opening team, SMG was able to introduce a few new unique tactics in order to achieve this record-breaking success.  "We had a lot of fun with this opening - we unleashed some new ideas with customized Snapchat filters and targeted advertising specific to this new region" said Kayla Restifo, Account Coordinator of SMG.

LRG serves a variety of chef inspired, healthy, seasonal menu items in a modern cafeteria environment and has seen great success throughout the Southern California marketplace. The brand new Yerba Buena location (781 Mission Street) is the first of many San Francisco locations set to open up this spring and summer.

SMG attributes much of Lemonade's record-breaking launch to the powerful reputation and lifestyle/culture the collective parties have working to establish throughout their nearly four year partnership. Yerba Buena is one-of-six planned openings, the next being Walnut Creek in about three weeks. "We are very excited about the amazing debut into the Bay Area market and are looking forward to our next two openings in June," added Berry.

Ryan Cuvelier